The new summer must-have has arrived: discover Hair and Body Nourishing Butter Summer Experience

We can finally introduce you to the new multi-purpose cosmetic that will take care of you this summer by protecting and moisturizing your body and hair, like an enveloping pampering.

We are talking about an exceptional and very versatile product. The Hair and Body Nourishing Butter Summer Experience is an intensive treatment designed to be a year-round beauty ally but particularly during the summer period. Its dense, compact, and water-saving formula is rich in active ingredients such as organic argan oil and shea butter, ingredients of natural origin with restorative, emollient, and nourishing properties.

BEAUTY-ROUTINE BECOMES EVEN RICHER WITH THE EXCLUSIVE HAIR AND BODY NOURISHING BUTTER SUMMER EXPERIENCE

Designed by our in-house Research Laboratory to give new beauty, this butter moisturizes and makes skin and hair brighter, softer, and more nourished, even after prolonged exposure to sun, wind, or saltiness. Hair and Body Nourishing Butter Summer Experience is formulated to help defend skin and hair from the harmful effects of free radicals, sunlight, chlorine, salt spray, or air pollution.

A multi-purpose product that is well suited to all hair care and body care rituals born under the sign of beauty and well-being. When used as a body cosmetic, the butter moisturizes and soothes all skin types, especially dry, thin, and fragile skin, defending it from external agents while offering help in restoring tone, softness, and elasticity. When used as a haircare product, it gives a boost of hydration and nourishment to all hair types.

Its uses and benefits do not end here:

• On hair it can also be applied as a nourishing pre-wash pack, or as an after-sun re-moisturizer
• On the décolletage and body, it can act as an after-sun to quench the skin's thirst after sun exposure

THE HAIR RITUAL, IN THE SALON AS AT HOME

As a hydration and nourishment boost

1. After cleansing the hair, scoop out the right amount of butter using the Bamboo Spatula
2. Work the butter in with wet hands
3. Apply it to damp ends and lengths by applying light pressure with your hands on the hair to promote the action of the product
4. Gently massage the product into individual strands
5. Leave on for 3-5 minutes
6. Rinse thoroughly and proceed with styling

As an intensive pre-wash moisturizing and nourishing treatment

1. Scoop out the right amount of butter using the Bamboo Spatula
2. Work the butter with wet hands
3. Apply it to damp ends and lengths by applying light pressure with your hands on the hair, so as to promote the action of the product
4. Gently massage the product into individual strands
5. Leave the product on for 10 minutes
6. Rinse and proceed to wash with the shampoo of your preference
7. If your hair requires it, also apply a conditioner after washing for extra hydration
8. Rinse thoroughly and proceed with styling

You can use Hair and Body Nourishing Butter once a week, or whenever your hair requires it. Use it as a moisture and nourishment boost in addition to conditioner/mask, or on its own as an alternative to the latter.

The tip for you who have an Insight Professional salon:

Leave a package of Hair and Body Nourishing Butter Summer Experience on a tray for clients to use so they can test the product, experiencing its texture, scent, and nourishing effect.