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Insight Professional at Cosmoprof 2022

Cosmoprof Worldwide is back in attendance in Bologna. It was a special edition for Insight, where we presented many new features and news about the company. Find out everything in the article.

BY INSIGHT PROFESSIONAL -

The 53rd edition of Cosmoprof Worldwide ended last Monday. This year again in attendance after a two-year stop due to Covid-19, it attracted visitors from 140 countries, and 2,700 exhibitors from more than 70 countries around the world. This edition marked a particularly important moment for our company history, we presented many new features related to our brand, which we are working on from 2021. Let's find out together what this is about.

A completely revamped website

One of these news is the launch of our new website, completely updated in content and design, to convey in an even clearer and stronger way the values of our brand, and our cosmEthic, and to tell about our corporate reality, our certifications, our strive towards a circular economy and the adoption of good practices related to recycling and lowering emissions.

As part of this redesign, we have included a brand new e-commerce section, where our customers will be able to purchase Insight products online for the first time.

The secret to success? A constant education

Another news is the creation of the Online Insight Academy, a project that came to life after months of work, and which complements Insight's on-land professional training with a portal dedicated to training for all hair professionals: hairstylists, salon owners and managers, sales reps, distributors. Insight Academy offers an extensive program of courses, webinars, and masterclasses focusing on different topics, intending to expand and complete the education of the professionals by exploring all the possibilities of a training program accessible with online streaming, at any moment. These are the most important features we presented at Cosmoprof, meeting the interest and enthusiasm of our visitors. We invite you to explore the possibilities of our new platform, and to take part in the Insight digital r-Evolution!

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