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Packaging is an integral part of our daily life: it protects the products we use every day, allowing them to be transported and stored correctly.
BY INSIGHT PROFESSIONAL - 19/03/2020
The road that leads to packaging sustainability is under development, but it is a path made more difficult by the habits of a consumer society.
New types of packaging made with environmentally friendly materials and processes are therefore important for the concept of sustainability. It is essential that packaging minimizes waste during the supply chain and at consumers: it thus becomes an "environmentally friendly" packaging, which guides consumers to embrace the concept of reduction, reuse and recycling of packaging .
With a view to greater social and environmental responsibility it is therefore necessary to improve the design of packaging: a design that takes into account every phase of the product life cycle, which minimizes the impact that packaging can produce for the future of the planet and of the generations that will follow.
This is why the concept of & nbsp; Life Cycle Design is gaining ground in the world of packaging. & nbsp; It is a design methodology based on the concept of Life cycle assessment , that is the analysis of the life cycle of the products. In short, it means thinking about packaging throughout its life cycle, from production to logistics, from distribution to consumption, up to its recycling: the goal, as mentioned above, is to minimize waste, reducing the amount of waste. impact on the environment and society .
A necessary consequence of Life Cycle Design is the trend of reuse of packaging .
Designing a bottle, jar or box that may exist beyond the life expectancy of the product they contained is the best way to act eco-responsibly, giving added value to your product.
For this reason INSIGHT is made up of packaging designed not only to be used and recycled but also to be reused.
All our bottles and jars, once their primary function of storing, protecting or transporting products has been exhausted, can be transformed into something else, through innovative and, above all, sustainable solutions.
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