Cosmoprof 2025
Innovation, Beauty, and New Connections

An extraordinary edition of Cosmoprof Worldwide Bologna 2025 has come to an end, and we want to thank everyone who stopped by to visit us. It was a special moment to connect directly with our community, meet professionals, loyal customers, and new faces interested in our vision of sustainable beauty. Every exchange and word of appreciation gave us new energy to continue on our path of research and innovation. 

During the fair, we previewed two new additions to our range. A new entry in the Damaged Hair line, Intense Hair Restructurizing Booster is the new intensive restructuring powder treatment. Formulated to help regenerate damaged hair, it restores strength, elasticity, body, and vitality. It will be available for online purchase from mid-April. Rebuild Home Care, on the other hand, is the haircare routine dedicated to those who want to prolong the effects of Rebuild, the two-step hair reconstruction treatment received in the salon, at home. The result? Stronger, healthier, and shinier hair. It will be available for online purchase in the upcoming Autumn-Winter 25/26 season. 

The enthusiasm with which you embraced these innovations confirms that the path we are on is the right one. The search for effective solutions, respectful of the environment and the needs of those who love taking care of their hair, remains our primary goal. 

This edition of Cosmoprof was also the occasion to announce the opening of Insight Interno, the new multifunctional space located in Bologna next to the Tecnopolo. More than just an academy, Insight Interno is a place of training, research, and creativity, designed for those who work with passion in the haircare world every day. Here, hairdressers, hairstylists, and industry professionals can enhance their skills through training programs, experiment with new techniques, and engage in a stimulating environment. 

The name “Interno” evokes the idea of an authentic place where we can grow together, sharing experiences and innovation. In a time when direct interaction is essential once again, we want to offer a point of reference for everyone who believes in conscious and responsible beauty. 

The experience at Cosmoprof 2025 confirmed how important it is to continue building, together with you, a future based on quality, sustainability, and attention to detail. We invite you to subscribe to our newsletter to stay updated on all our news and upcoming events. 

Relive the emotions of these days, and thank you once again for making this event so special.