Pure Mild Shampoo

Shampoo

It looks like styling wax, but it’s Pure Mild Shampoo for curly and wavy hair. Pure Mild Shampoo delivers what it promises. Thanks to its humectant formula containing plant-based glycerin, it gently cleanses, detangles, and conditions hair, leaving it light and moisturized.

31,10 

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Italy, Austria, Slovenia, Finland, Malta
Benefits

Restructuring, brightening, moisturizing.

Ideal product for
  • Wavy, curly, and coily hair
  • All types of curly hair
  • Natural curls and permed hair
Certifications
Discover Elasti-Curl

Key ingredients and INCI

Insight Pure Mild Shampoo contains organic coconut oil, chia seed oil, and sacha inchi oil. Together, these ingredients have a nourishing and conditioning effect that cleanses the hair, leaving it soft and moisturized, ready for the next step in your haircare routine.

More information

Pure Mild Shampoo has a waxy texture. It’s easy to dose and apply and gently cleanses and moisturizes all types of curly hair, from type 2 (wavy) to type 4 (coily). More porous hair may need an extra application.

INCI

Glycerin, Sodium Lauroyl Methyl Isethionate, Aqua/Water/Eau, Sodium Cocoyl Isethionate, Glyceryl Stearate SE, Brassica Alcohol, Parfum/Fragrance, Cocos Nucifera (Coconut) Oil, Plukenetia Volubilis Seed Oil, Salvia Hispanica Seed Oil, Olea Europaea (Olive) Fruit Oil, Brassicyl Valinate Esylate, Hydrogenated Olive Oil, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Sodium Stearoyl Glutamate, Citric Acid, Glyceryl Laurate, Benzyl Alcohol, Olea Europaea (Olive) Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Beta-Sitosterol, Squalene.

Step 1

take a small amount of Pure Mild Shampoo with your fingers or a spatula

Step 2

rub it in your hands with a small amount of water and apply it to wet hair

Step 3

rinse thoroughly

Sustainability has never been so elegant.