INCOLOR AURA: emanations of light that through hair highlights express identity, personality and… states of soul.

Imagine having a powerful and versatile tool in your salon that allows you to create different services and endless color possibilities by using it or mixing it in different ways.
This tool is AURA, the new hybrid coloring fluid created under the Insight brand to meet the salon’s ever-increasing need for flexibility and speed.

The ammonia-free, resorcinol-free technology is enriched with enzymatically activated phyto-oils that protect, brighten, and nourish lengths during service.
AURA plumps, highlights, corrects, emphasizes, tones, and shines the hair with mirror-like effects. All this while ensuring good levels of coverage.

The color chart is divided into cool, warm, and neutral shades to create any desired coloring effect.

In the AURA range, we also find a fluid pigment modulator, Fusion Clear, which can be mixed with each of the other shades to create perfectly customized highlights for each client.
Even in packaging AURA features our choice of sustainability, being contained in glass bottles, infinitely recyclable, with recycled plastic labels obtained from the recovery of plastic waste abandoned on the shores of the oceans to threaten the marine ecosystem.

AURA is the alternative for those who like to change their look frequently, for those who approach coloring without wanting to have the constraint of regrowth, for those who like pastel colors that blend one into the other, for those who want to tone lightenings and bleaches while restructuring the hair at the same time, for those who want ammonia- and resorcinol-free coloring, for all hairdressers who want easy, fast, versatile and contemporary color.