Inside Insight

It’s not about us.
It’s about You.

For those who choose to go further and follow their insight

Our world

You will have the answers you seek.

Of course, we’ll tell you about our certifications, sustainable packaging, carbon neutral production process, and the select botanical and organic extracts we use to create sustainable, high-performance hair products in our Granarolo laboratories in Italy. But you’ll also find out how we go beyond that to do our part in ensuring the right to beauty and a better life. So, it’s not about us. It’s about you, your values, and your lifestyle, not just you as a consumer.

Beyond matter

Why Insight.

Our production site is a white dot in the middle of the Italian countryside with everything we need: laboratories, plants, compounds, technologies, and production lines. That exhilarating moment when we find a new way of combining elements to create a better hair product is where we get our insight. It can be an active ingredient, a packaging material, or a formula that allows your clients to view their image and values perfectly aligned. Behind each of our products, there’s an insight, and you can find it in every pot, tube, and bottle to give your hair that something extra.

The importance of being responsible.

People around Insight – hairstylists, clients, and collaborators – share a common belief: making responsible choices makes you happier. That’s why we develop our formulas, products, and processes with the environment and the wellbeing of workers and communities in mind. We pay particular attention to product lifecycle management to be an economically, socially, and environmentally sustainable company. We feel responsible towards the environment and other human beings— even those who will come after us.