Prodotti con formule naturali senza SLS e SLES

Technology

The state-of-the-art technologies we use in our laboratories are for investigating the plants’ secrets, obtaining precious extracts and oils, and mixing them to create vegan hair products and products with more than 96% natural or organic ingredients. In other words, they’re for doing what apothecaries used to do in the old days, only better. What do our formulas contain exactly? Here, you can discover the beneficial ingredients we include and the bad ones we keep away. Hair and scalp recognize the good ones upon the first contact and instantly feel better.

What’s good about our formulas

Ozonated water

This is how we sustainably purify the water we use in our formulas. Ozone eliminates viruses, bacteria, and other contaminants in a purification process that doesn’t pollute and releases nothing but oxygen.

Certified organic farming ingredients

We prefer using certified organic ingredients that are traceable. This way, we can protect the planet, everyone’s wellbeing, and all the workers in the production chain without any doubts.

Biotech plant extracts

These highly concentrated, skin-compatible actives are the plants’ most effective components, which we select and isolate using cutting-edge technology.

96% naturally-derived ingredients

Actually, on average, our formulas contain more than 96% naturally-derived ingredients.

Dermatologically tested formulas

Every formula undergoes in vivo patch tests to ensure our products are skin-compatible and don’t irritate the skin.

Actives with proven effectiveness

In-house and external tests in collaboration with universities and independent research centers ensure the effectiveness of every product.

100% made in Italy

Every formula is conceived, developed, and made in Italy with all the artisanal care and expertise our land offers.

Highly concentrated formulas

Our super-concentrated professional mixtures renew the hair and skin structure with a minimum dose and without wasting a drop.

Waterless Care

The idea of protecting water resources has led us to invent a new treatment: glycerin-based shampoos and conditioners with a melting texture that is so compact that you only need one-third of the product.

The bad guys who can’t come in

SLS/SLES

These aggressive and potentially irritating surfactants have no place in our formulas. Instead, we use plant-based surfactants that perform just as well but are kind to the skin.

Mineral oils or petrolates

These substances derived from crude oil form a film that can prevent the scalp’s oxygenation. The environmental cost is enormous. That’s why, where possible, we’ve replaced them with naturally-derived ingredients that are just as effective but far more sustainable.

Silicones

Silicones are inorganic silicon polymers. Their film-forming properties provide instant shine for the hair. However, they can accumulate and linger in the environment. That’s why we’ve gradually eliminated them from our formulas.

Parabens and MIT

These preservatives are commonly used in cosmetics; however, they are potentially irritating. Therefore, depending on the products, we replaced them with milder ones accepted by organic certification bodies.