Do you know how much 134 Leaning Towers of Pisa weigh?

This question, which may initially seem unusual and irrelevant, is meant to help you visualize the environmental weight of the tons of waste produced each year in Italy… a staggering 180,000,000 tons! That’s the equivalent of 134 Leaning Towers of Pisa…

And the global figures are no more reassuring: we are talking about 430,000,000 tons of plastic produced each year, of which only 9% is actually recycled, and a whopping 22% is disposed of in uncontrolled open landfills or dispersed into the environment and oceans.

Next to this, we want to share another figure with you through images, this time using a chart—a time wheel that helps us visualize the environmental issue of plastic waste and microplastics.

It is a graph representing the “Overshoot Day,” that is, the date on which the countries of the world last year exhausted their ability to dispose of or recycle the plastic they produced or placed on their markets. For example, if Mexico’s overshoot occurs in April, all the plastic produced from that point until December becomes pure end-of-life waste and is destined to remain on the planet for several hundred years.

These shocking numbers serve to highlight the urgent and indispensable need for more conscious behavior in our purchases of consumer goods and the choice of production materials used by companies.

INsight has also felt the need to replace all the packaging of its cosmetic products, choosing a more sustainable path by moving from recycled plastic to glass and aluminum—materials that can be recycled 100% an infinite number of times.

The market is now ready to support significant and important changes in favor of the environment, even in the cosmetics sector.

Did you know that:

• 77% of consumers consider glass the best container for cosmetics and perfumes
• 21% for the refined touch it gives to products
• 44% because, being an inert material, it does not release chemicals
• 46% because it best preserves the quality and fragrance of the contents
• 47% for its sustainability

Sustainability is not a utopia but a daily commitment that is realized through the concrete choices of each of us. Every choice has its weight—think about it!