Parachute Couture AURA: The new color trend by Insight Professional for 2025.

Insight Professional announces “Parachute Couture”: It is the new color trend for 2025 made with AURA, the next-generation hybrid coloring fluid unveiled last November.

Parachute Couture AURA is inspired by the intangible energy that emanates from each person, that vibration that makes each individual, each expression, and each relationship unique.

It captures the metaphor between the parachute and the professional. Just as the parachute vibrates in the air by catching its most sensitive movements, so the colorist in the salon catches the subtle vibrations of the clients and expresses them in color on the hair thanks to the 27 AURA shades, which are no longer just coloring but feelings, emotions, ways of being, states of the soul.

AURA’s 27 shades are created to express each client’s unrepeatable and defining personality and identity. It is a tone-on-tone treatment dedicated to the masters of color. Oil coloring with a polishing and plumping formula, it is the ammonia-free alternative for enhancing colors and achieving camouflage effects on white hair. It is enriched with mixes of fermented borage, almond, and flax oils.

Choose AURA for your salon and recreate the 2025 Parachute Couture color trend shades.

Let your colors blow.