Tone-on-tone colouring for hair

Coloring

Aura is a new-generation, multi-functional fluid hair color that adapts to different salon services depending on how it is used and mixed. From toning bleached hair and lengths, to camouflaging white hairs, to the glossing and plumping effect of a gloss. The color chart develops into 27 shades created to effectively personalize the color present on each client’s hair, plus 1 Fusion Clear, pigment-free, to create an intense glossing service or dilute other shades, achieving completely personalized results.

Play between Cool, Neutral, and Warm tones, fulfilling every client’s desires.

From 11,44 

Online purchase reserved only for Insight Italy salons without a distributor. To all other Insight Salons in Italy and abroad we kindly ask them to contact the distributor in their area or country.
Benefits

Coloring, glossing, plumping.

Ideal product for

All hair types.

Certifications
Discover Incolor AURA

Key ingredients and INCI

Among the main ingredients of Incolor AURA Color reveling developer:

Baobab oil
Pressed from the fruit’s seeds, it has intensely moisturizing properties.

Brown and green algae extract
Thanks to their concentration of polyphenols, amino acids, trace elements, and vitamins, they have a broad spectrum of effectiveness on scalp and hair:

  • Water bank
  • Scalp protection
  • Nutrition and protection of the hair fiber
  • Shine
  • Cuticle alignment

Enzymatically activated almond, olive, linden seed, and borage oils
This blend of oils is highly moisturizing and antioxidant, helping to improve the elasticity and shine of hair.

More information

AURA products are formulated without ammonia and resorcinol. They are vegan certified and nickel-tested. Aura shades come in 100% and infinitely recyclable glass bottles.

INCI

Per la lista ingredienti delle singole nuance, fare riferimento al packaging del prodotto.

steps
Step 1

For toning (or gloss service): standard application 1:1.5 with the Incolor Aura 5 volume (1.5%) liquid color activator on damp, towel-dried hair. Leave on for 10-20 minutes with visual monitoring.

Step 2

For white hair coverage/camouflage: full application 1:1 with the nourishing Incolor 20 volume (6%) activator on dry hair. Leave on for 20-30 minutes.

Step 3

Rinse thoroughly with specific post-chemistry products, condition, and proceed with drying and styling.

Etichetta ambientale

Indicazioni per riciclare il prodotto nella maniera corretta. In ogni caso, verificare le disposizioni del proprio comune.

Sustainability has never been so elegant.