Hair straightening treatment

Treatments and products to guarantee a smooth and silky effect without compromising hair health. Gentle formulas offer long-lasting professional results.

Our ranges of professional products for your salon.

All the lines
Line Incolor AURA
Line Incolor
Line Intech
Line Rebuild
Line Blonde

News from the beauty world

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Products Intense Hair Restructurizing Booster: the new professional hair treatment that revolutionizes the salon experience
Insight World Innovation, Beauty, and Connections: Thank You for Joining Us at Cosmoprof 2025
Academy Welcome to Insight Interno: A new location dedicated to Haircare Professionals
Fashion trends Parachute Couture AURA: The new color trend by Insight Professional for 2025.
Insight World Hair Awards 2025: three great successes for Insight Professional!