Hair straightening treatments

For smooth and disciplined hair without frizz, Insight Professional straightening treatments guarantee a long-lasting effect while respecting hair health.

Our ranges of professional products for your salon.

All the lines
Line Incolor AURA
Line Incolor
Line Intech
Line Rebuild
Line Blonde

News from the beauty world

Go to magazine
Products Intense Hair Restructurizing Booster: the new professional hair treatment that revolutionizes the salon experience
Insight World Innovation, Beauty, and Connections: Thank You for Joining Us at Cosmoprof 2025
Academy Welcome to Insight Interno: A new location dedicated to Haircare Professionals
Fashion trends Parachute Couture AURA: The new color trend by Insight Professional for 2025.
Insight World Hair Awards 2025: three great successes for Insight Professional!