Elasti-Curl is born, the professional answer to the needs of curly hair

A detailed research on curly hair, accompanied by countless tests, and here we are today, presenting the results of these months of work.

ELASTI-CURL is the ideal synthesis for the care of curly and wavy hair , it combines the experience of the Insight Professional laboratories with the best phyto-oils and ingredients that promote hydration, nourishment and shine.

Having dealt with hair for over seventy years, we know that each hair is a world of its own. This is a known truth, but it is even more so when it comes to curly hair: a mosaic of patterns, textures and shapes, all different. No two curls are alike, so how do you create a product that can satisfy all the needs of the various types of curls that exist?

Listening, observing and rehearsing. The goal was to formulate a delicate but truly moisturizing wash and create protective and multitasking styling and finishing products. The focus was placed on the strengths of curly hair, working to create a line that can preserve hydration, help detangle the hair, condition and nourish it and, above all, define the curl.

One of the great pluses of the ELASTI-CURL line is, in fact, the ability to improve the elasticity of the blank, helping to reactivate and preserve memory of curly hair , making it defined and bouncy .

ELASTI-CURL is an essential line: made up of three products to be used individually or combined with each other for maximum results. Let's find out together.

DELICATE PURE SHAMPOO

A shampoo, a real pampering. With the consistency of a compact wax, it was conceived as a sort of co-wash , but with a superior washing power: thanks to delicate surfactants and Coconut, Chia and Sacha Inchi phyto-oils, it nourishes and hydrates the hair already during washing, leaving it clean, soft and healthy.

CREAM DEFINITION CURLY HAIR

A modeling cream for styling, with an anti-frizz effect. It is able to keep the hair defined even in humid weather, and create soft and elastic curls. It highlights the pattern of the individual locks, without weighing them down and without leaving residues.

 ELASTICIZING OIL FOR CURLY HAIR

A nourishing and elasticizing oil that seals the cuticles while maintaining moisture inside the hair. The mixture of phyto-oils inside makes it perfect for different uses, both as a finishing product and as a pre-shampoo treatment . This last use, especially recommended for thicker and denser curls, consists in applying a dose of elasticizing oil to dry hair before shampooing, and keeping it on for a few minutes, or even longer. This process will help untangle them and give the hair a boost of nourishment.

ELASTI-CURL, Insight Professional innovation formulated to reactivate your hedgehog. Discover the entire line!