Incolor evolution: Hydra-Color is born

Why the name HYDRA-COLOR®?

Because, from the first application, the hair will be tangibly more hydrated, full-bodied and silky. The coloring thus becomes an authentic and effective beauty treatment, in which ammonia plays a virtuous and functional role in hair care.

Protect the scalp

During coloring, one of the most common protection systems acts through a passive mechanism, thanks to the use of products with shielding action, such as Incolor Skin protector: the components form a sort of protective barrier on the skin preventing contact of coloring with the scalp.

In order to minimize the risk of improper use of the color, without a loss of functionality, we invented Hydra-Color® Blend.

Hydra-Color® Blend represents an innovative approach to the possible problem of irritation due to the alkalinity of permanent dyes, as it provides a mechanism of action similar to a self-regulated release system that is activated at the time of application .

HYDRA-COLOR ® BLEND: what is it and how does it work?

Hydra-Color® Blend is an innovative blend of esters of natural origin (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derivatives of lactic and citric acids, which exerts a protective, but above all moisturizing action.

During the coloring, by cleavage, from these esters derive:

• Acids capable of buffering the pH present on the skin
• Neutral salts formed by the combination with released ammonia, for example ammonium lactate, a component of NMF, which is a fundamental factor for skin and capillary hydration. In this way the water is retained inside the hair.

THE SYNERGIC EXTRACTS

+ Plant Phytokeratin

Composed of hydrolyzed proteins of wheat, corn and soy, with amino acids similar to those found in hair and nails, it strengthens the hair fiber. It also adds volume and shine.

+ Organic Argan Oil

Referred to as "liquid gold" thanks to its beneficial effects, Argan Oil is considered a real elixir of youth. Being rich in Vitamin E, linoleic acid, omega 3 and 6 and essential fatty acids, it fights the action of free radicals, promoting hair elasticity. It also makes them softer and easier to comb, protecting them during coloring.

+ Grapeseed Butter

Rich in vitamins and polyphenols, it is known for its antioxidant properties. It has regenerating and restructuring qualities that allow better control of hair hydration during the coloring process. Protects the hair fiber.

THE PLUS OF INCOLOR

VEGAN OK certification

Incolor is VEGAN OK certified, a standard that favors the spread of a culture of respect for life and the environment, so that these values ​​can represent a common heritage for all. Therefore, by purchasing a product that bears the Vegan Ok logo on the label, the consumer implicitly receives from the manufacturer a guarantee that this product does not contain animal components and has not directly involved the exploitation and killing of animals.

Nickel tested

All our formulas are nickel tested, with a value below 0.5 PPM, to ensure greater safety in case of hypersensitivity.

High percentage of naturalness

The Hydra-Color formula contains a high percentage of naturally derived ingredients. More than 90% of the total formula is made up of raw materials of natural origin.

Low ammonia content

The Hydra-Color phytoprotein coloring cream contains a low percentage of ammonia, which varies according to the nuance chosen.

Pre-naturalized color

Incolor is a pre-naturalized coloring system: it is therefore able to guarantee optimal coverage even in the case of white hair, without the need to mix the nuance with the corresponding natural base.

Treatment base with very high conditioning power

Thanks to the active ingredients contained, the Hydra-Color coloring cream leaves hair soft and easy to comb.

Fragrance without allergens

We have chosen to use an allergen-free perfume to minimize the risk of irritation.

FEATURES

• 100 gr tube (60 gr for the correctors);
• Standard application 1: 1.5 with the desired activator.
• Nourishing activator, enriched with rice proteins, available in four versions: 10/20/30/40 volumes. & nbsp;

RESULTS

• Soft, nourished and restructured hair.
• Greater protection of the skin during coloring;
• 100% coverage of the toughest hair;
• High duration of color treatment over time;
• Intense, deep and full nuances.