Once I was collection: An eco-slow-fashion Christmas

If Christmas is the occasion for shopping and gift-giving and for sharing time and festivities with others, we cannot miss the opportunity we are given to reflect on the environmental burden of this time of the year, when over-packaging abuse and consumerist shopping becomes overly concentrated, then leaving huge amounts of waste on the Planet to be disposed of.

In accordance with the European Commission’s findings, textile pollution in the Old Continent is the fourth largest factor impacting the environment globally (after food, housing and mobility). And unfortunately, only 1 percent of used textiles are recycled…

This is how mountains of fast fashion waste accumulate in the world’s poor countries, like Ghana, for example, infamous for its beaches covered in used clothes and abandoned there to pollute sea and soil, up to more than 2 meters deep!

INsight’s Once I Was project is aimed at creating textile items for everyday use, in salons as well as in daily life, obtained through the recycling of textile raw materials, from the waste of clothing industries or from real discarded clothes otherwise destined for landfills.

We recover them, transform them through design projects, and put them back on the market.

For this Christmas we present 2 passe-partout items, both made of post-consumer regenerated cotton and styled by our in-house designers:

Once I was – Tote Bag, versatile and capacious, unisex and essential, yet fun, which in its previous life was a t-shirt or pyjamas.

Once I was – Pochette, which you can now take with you on trips or hang in the bathroom with beauty haircare routine products inside, but which was a fisherman’s hat.

Our best advice for Christmas, then, is to give, in your consumer choices, a second life to as many raw materials as possible, to safeguard beauty in all its forms.

Beauty is a universal right; Happy Holidays wishes from the Insight team.